# Reef at Web3 Amsterdam: A New Vision, Fresh Momentum

> We're back IRL!

**Published by:** [Reef Chain News](https://blog.reef.io/)
**Published on:** 2025-03-20
**URL:** https://blog.reef.io/reef-at-web3-amsterdam-a-new-vision%2C-fresh-momentum

## Content

Web3 Amsterdam, held on March 13-14, 2025, was a pivotal moment for Reef—a chance to reintroduce ourselves to the world at the perfect time. With our newly refined narrative now live on Reef.io, the event was an incredible opportunity to share our vision, connect with builders, and spark conversations about the future of blockchain accessibility.Making On-Chain SimpleOne of the key messages from Reef at Web3 Amsterdam was how difficult it still is for users to get on-chain. As Derek Silva, COO at Reef, put it: "Getting on-chain is still too hard. Our mission is to overhaul the user experience and onboarding process so that within five minutes, you can discover something exciting on Reef Chain, download our mobile app, create an account, claim your free .reef domain, fund your wallet, and start exploring." This message resonated deeply with attendees. Many agreed that blockchain adoption hinges on simplifying the user journey and creating a Web2-like experience with familiar terms and features. Watch the full panel featuring Derek Silva, COO at Reef Chain, Michael Stroev CEO of Venga, Pragmatic Monkey from Rujira Network, and Serena L. Head of Business Development at TooBit.Key Partnerships & Growth ConversationsWeb3 Amsterdam wasn’t just about sharing our message—it was about building relationships. We met representatives from Paribu, Svetlana from Hotcoin, and many others who were eager to rediscover Reef. A significant takeaway was the number of potential partners interested in funding growth on Reef. Many asked whether we had a foundation or similar entity supporting ecosystem expansion. This has accelerated our plans to establish a new labs organization, which we will announce soon. "We’re already in discussions with builders who want to deploy on Reef. This event was a launchpad for new collaborations, funding opportunities, and ecosystem expansion." – Derek Silva Hotcoin @HotcoinGlobal Great catching up with @Reef_Chain team during Amsterdam Blockchain Week! $REEF is hitting @HotcoinGlobal soon - don’t sleep on this launch! Stay tuned for updates 91 11:33 • 17 Mar 2025 Derek Silva, COO at Reef Chain, Svetlana from Hotcoin, and Bene Richi Community Manager at Reef Chain.What’s Next for ReefAs a direct result of Web3 Amsterdam, we’re already:Following up with new contacts to integrate them into the Reef ecosystemExploring quick wins for funding projects through grants and investmentFinalizing plans for our new labs organization, with upcoming fundraising effortsWelcoming new projects to Reef Chain later this yearThe event also provided a great opportunity to connect with our community in person—handing out Reef swag (yes, the bottle openers were a hit!) and strengthening relationships with key industry players.The TakeawayWeb3 Amsterdam was an incredibly valuable experience for Reef. We walked away with new partnerships, exciting growth prospects, and a reinforced mission to make blockchain onboarding seamless. This is just the beginning. Stay tuned for our upcoming announcements—big things are coming to Reef Chain in 2025! 🚀 Want to be part of the Reef ecosystem? Start your journey at Reef.io.

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