Reef Chain today announces its landmark three-year Principal Partnership with Crawley Town Football Club, starting with the 2025-2026 season.

The partnership marks a significant milestone for Reef as we expand into mainstream sports marketing, leveraging football's (soccer’s) global reach to introduce blockchain technology to new audiences worldwide. This isn’t just about logos on shirts, although yes, you’ll see the Reef Chain brand proudly displayed on Crawley’s kits and all around Broadfield Stadium! It’s about bringing the power of blockchain to a whole new arena: the beautiful game of football.

Football has a special way of bringing people together, no matter where they’re from. That’s exactly why we’re partnering with Crawley Town FC to connect with fans around the world and show how blockchain can enhance real-world experiences in fun, meaningful ways.

Derek E. Silva, our Chief Operations Officer, put it perfectly, “Football has unmatched power to connect communities globally, and through Crawley Town FC, we can showcase how our technology enhances real-world experiences. We're not just sponsoring a football club – we're joining a community that shares our values of innovation, accessibility, and forward-thinking approaches.”

The collaboration provides us with a unique platform to demonstrate blockchain technology's practical applications while reaching football fans across the globe. Since March 2025, when Silva took the stage at Web3 Amsterdam to share Reef’s journey and new focus, Reef’s team has been focused on making improvements to Reef’s blockchain infrastructure, user interfaces, and encouraging new application development on-chain including prediction markets, lending platforms, launchpads, various digital collectible use cases, and more. For a blockchain focused on user accessibility, partnering with a progressive English football club offers authentic engagement opportunities that extend far beyond traditional cryptocurrency communities.

The partnership has a special foundation. Instead of sponsoring just any team, Silva has been an active member of the online WAGMI United community since 2022, regularly participating in match watchalongs with fellow supporters, having received multiple POAPs to prove it. The initial connection was facilitated by Entitled., WAGMI United's primary community manager, who introduced Silva to now former Vice Chairman Ben Levin, leading to formal negotiations for this groundbreaking deal.

We’re not just here to cheer from the sidelines. Together with Crawley Town, we’ll be rolling out real-world blockchain innovations, including:

• Interactive digital fan experiences

• Community-focused initiatives for local residents

• Next-gen matchday tech at Broadfield Stadium

All designed to make football even more exciting and accessible – and to show how blockchain can fit into everyday life, not just crypto wallets.

Preston Johnson, Co-Chairman of Crawley Town FC, added: "WAGMI United has always been committed to innovation in football, and Reef Chain represents exactly the kind of progressive partner we've been seeking. This partnership creates exciting possibilities for both organizations and our respective communities."

We couldn’t agree more. We're proud to partner with a club that embraces innovation and isn’t afraid to shake things up. With Crawley Town, we’re building something bigger than football. We’re building community, connection, and a new way of experiencing sport through technology.

Silva concluded: "We've found the perfect partner in Crawley Town FC – a club that, like us, isn't afraid to innovate and try new approaches. Together, we'll show the world how blockchain technology can enhance the beautiful game while building stronger communities both online and offline."

Stay tuned for the official unveiling which will take place at Broadfield Stadium early in the season, with live demos of what Reef Chain has in store for fans.

Reef is a blockchain that is fast, affordable, and aiming to be the easiest to access and use. Through its core apps like Reef Chain Wallet, ReefScan, ReefSwap, and Reef Bridge, Reef is opening up access to blockchain technology to both new and experienced users.

Reef brings a simple, easy to understand experience to people around the world through beautiful user interfaces, analogizing Web3 terms to their existing Web 2.0 equivalents, while leaving you in full control of your wallet and tokens.

Thanks to low fees, widespread coin access, and a familiar user onboarding experience, Reef will be the easiest blockchain to get access to and start using.

X/Twitter | Discord | Telegram | Instagram | Reddit

Founded in 1896, Crawley Town FC is a professional football club based in West Sussex, England. The club plays at Broadfield Stadium and has a rich history of working its way up through the English football pyramid. Since 2022, Crawley Town has been owned by WAGMI United, an innovative ownership group bringing new approaches to football club management.

X/Twitter | Discord (WAGMI United) | TikTok | Instagram | YouTube